I recently read an article that mentioned that Australians are among the highest to not wear sunglasses throughout the year. I thought it was a ludicrous statement. How could the Adults of Australia, one of the harshest climates, fail to know this obvious fact? They simply, must know.
Then I heard about a new Australian Sunglasses company that had done studies and found that over 25% in fact, of Adults do not wear sunglasses at all. Of that, 20% of them were oblivious to the notion of 'catching' any type of eye condition.
As they mentioned, these statistics are alarming, its no wonder the eye wear company decided to launch a eye protection awareness campaign. And its suitable called Keep the Shades when Summer fades. As much as I would like to grumble and groan and say, well of course we all know that sunglasses are not just a fashion accessory, they have a pretty powerful point. Advising those who fall in that category, why we need to don the shades, as the summer fades.
So, I hope I can help!
Did you know that our eyes are exposed to the risk from solar ultraviolet radiation (UVR), in particular the more-damaging UVB radiation, which can cause serious eye damage and diseases including cataracts, macular degeneration, cancer and pterygium?
I knew it was bad, but I didnt know it was that bad.
Did you know that once a pair of sunglasses meets the standard and has a lens category of 2, preferably 3, cost is no longer a defining factor in safety?
I certainly didn't, my designer shades have had me fooled all this time!
In fact CEO of Australian Cancer Council quoted “It doesn’t matter if the glasses cost $40 or $400 – it’s the same protection.” continuing to say that it is more important to select a pair that offers protection from both UVA and UVB rays.
Now, sunnies.com.au claim they have your eyes covered. literally. Covered with the complying lens protection, covered with a range of on trend styles to choose from, and covered with a pair of sunnies that not only meets the criteria above, but satisfies the bank manager. Now how is this all possible?
He's how: “We put a lot of consideration into the range of sunglasses we offer to ensure that the Australian Standard for eye protection is achieved and that there is a price point and style to suit a wide range of tastes, so as many people as possible can protect their eyes without having to pay excessive costs” said co founder of sunnies.co.au Ricardo Banegas.
Sounds a treat. But so does this! “Wearing sunglasses will not only protect your eyes from serious disease, it is proven to reduce the appearance of wrinkles and crows' feet around their eyes.” (source Dr Summers WEB MD)
I dont know about you, but I am pretty sure all the above is enough to make sure I dont forget the sunnies when I head out the door.
Sunnies.com.au is a newly launched company which seems to have a loyal social following, as well as a growing cult customer following. Maybe the time has finally come to ditch the designers and give the fame to the no name.