Branded surf clothing has come a long way over the years. Labels such as Billabong, Quicksilver, Roxy and Rip Curl are now worn by fashion folk all over the world, and are not just reserved for active members of the surf community.
A visit to the Great Ocean Road is not complete without a stop at Surf City Plaza found on the Surf Coast Highway in Torquay, Victoria, for those with a love of Australia's top surf-wear brands.
Here you will find all the top names, in huge superstores that you'll probably not find anywhere else. Expect to find all the latest surf fashion trends as well as an array of surfboards, wetsuits, snow gear, sunglasses, skateboards and much more.
Within the retail precinct, you'll find all the big brands: