Entropy is both an online shop and an actual shop (based in Queensland), that has an amazing range of toys and kids products, so fantastic that it was the winner of the Toy Retailer of the Year in 2013, in the toy and hobby retailer industry awards.
This bricks and clicks combination (e.g a bricks and mortar shop and an online presence) has proved a winning one for Entropy who are able to interact with customers in the face to face shop environment to gain valuable market insights to also support their online operation.
Entropy is not your typical 'plastic fantastic' toy shop, and nor do they want to be. Instead, Entropy only stocks quality wooden, traditional and educational toys games, activities and crafts that will allow your child to use their imagination, get active and get off couch.
Started up in 2007, by Dr Deborah Latouf who found a need for this type of retail outlet when she couldn't find suitable toys for her own children, Entropy was born and has been delighting children ever since. The range is huge, and is based upon the premise that you are never too old to play, so expect something for all ages here. Featuring top brands favoured in Europe, this is the place to come to buy quality toys that won't just last for one child, but will certainly be passed on to younger siblings and may well be the toys that your kids pass onto their kids; they were certainly made to last that long.
A great feature of the online site, is the gift finder, where a site visitor can fill in a few fields and have a list of suitable gifts presented to them. Perfect if you are buying gifts but just have no idea of where to start.
Address: Shop 6, Hyde Park Centre, Woolcock Street, Hyde Park, Queensland