It is in the human nature to appreciate the gifts. Holidays, however, are not the only time when generosity should be displayed, and this goes for the business world too. A customer loyalty must not be taken for granted, for it is earned and maintained through constant effort. A great number of incentive programs have already taken advantage of customer rewards like gift cards, and they are becoming more important in both the business-to-consumer and business-to-business market. The numbers speak for themselves: Gift cards work incredibly well as sales incentives, and improve the customer engagement.
Every day is a Thanksgiving Day
Promotional products are a popular choice for gifts. They are often useful and practical, but also bear company’s logo, name, slogan, etc. There are just a few other things that can rival it in terms of spreading brand awareness and rewarding customers. Of course, it is always important to pay attention to the industry sector company operates in, and the type of audience it attracts. With this in mind, a marketer is able to figure out the most appropriate gift and utilize it as an integral part of marketing tactics.
Some of the most popular promotional products are pens, mugs, USB sticks, office supplies and others. People, however, become fed up with the same palette, and always crave for something fresh and unique. And what better way to reward a bank client that to present him a nice gift card that stands out from those cards that are used regularly? A common case is when a client involves rewards for repeated purchases or using an account for a prolonged time.
This was recognized by Corporate Prepaid Giftcards, a company that specializes in making a wide array of amazing cards. Above all, these products treat customers with a certain amount of spending power, which can be used almost anywhere. That is one of the best ways to say “thank you” to customers and motivate them to cultivate a lasting relationship with a bank. Sometimes, they are used to issue an apology, after a customer service error. This example demonstrates the great ability of gifting to turn an unpleasant situation around.
Play the cards right
Some of the company’s most valuable gifts include cards like VISA Prepaid or EFTPOS. They have a specific amount of cash loaded, and it is not possible to exceed that limit. The advantage is that there are no lengthy application or approval processes. Instead, a customer gets instant issuance and instant pleasure of spending. This is an excellent substitute for petty money, and it is no wonder that the perceived value of these gifts is so high. Cash often goes into household funds, while a gift card is most often used for self-indulgence.
Now, if the business growth is top priority, it makes sense to focus on the specific segment of the customer base. For example, accountants, CPAs and tax preparers do not use bank services as often as doctors and dentists do, but they are equally profitable. Therefore, targeting such groups with separate marketing material pays off and brings about a nice ROI. Again, it is proven that gift cards spur increased consumer engagement and result in a significant increase in sales and referrals.
A star is born
A gift card is not one-size-fits-all solution for marketing and customer service issues, but it is invaluable in supporting banking operations and promotional activities. Corporative Prepaid Giftcards company has proven that gift cards are versatile gift that enable companies to keep the most profitable and loyal customers at their side. The best thing about them is that gift cards show concrete business results like creating new markets and increased sales. It is the gift of choice for many banks, and clients seem to adore it. As a result, lasting and lucrative relationships are forged, and business propelled towards a stellar success.