Clothing made under ethical conditions and using sustainable fabrics always wins me over, particularly if they are accompanied by funky and innovative, yet practical styling. Not all labels can claim to be all these things but one in particular stands out for me – ALAS Sleepwear.
ALAS stands for All Light All Shadow, a concept based around clothing that can take the wearer from day to night. The company is based in Surry Hills where they design all their own prints and styles. The main fabric used is organic cotton and all fabrics and garments are manufactured in India under ethical working conditions and to Fair Trade standards. Packaging and swings are made from recycled materials and can also be recycled again.
ALAS’s 2014 autumn/winter collection is now available and you can check out the styles on their website. The prints as well as the styles are young, fresh and fun. There are some great accessories to go with the sleepwear as well.
Past seasonal items have been marked down as well so stock up for next season or purchase them in advance for gifts.
Ethically made clothing will always have a higher retail price than clothing made under non-ethical conditions because workers are paid fairly for their labour. Add that to the cost of importing into Australia – freight charges, 10% customs duty and an additional 10% GST on top of that (GST is charged on Customs Duty as well as on the value of the products being imported) – in addition to other manufacturing expenses, maintaining and developing a fashion brand becomes an expensive exercise even before applying a wholesale and retail mark-up. The Fair Trade movement is small but robust and the fact that ALAS is still going after three years in business is testament to this.
You can purchase ALAS products through their own website or via their network of retailers.